po polsku
illustration: DALL-EThe researchers presented their findings at the American Academy of Paediatrics conference in Denver. More than half of the videos contained information that contradicts medical knowledge. They assessed the creators’ identities, video topics, presence of false claims, and engagement metrics. Disinformation was defined as content that opposes recommendations from the American Academy of Paediatrics and the CDC. It turned out that 61% of the videos included medically inaccurate information. Furthermore:
- 80% of disinformation videos were created by parents and influencers, not medical professionals.
- False content gained significantly more attention, with an average of 583,000 views per video, compared to 214,000 for accurate ones.
The study revealed the most common myths being spread:
- questioning vaccine safety (36%).
- promoting "natural" therapies instead of proven treatments (29%).
- spreading misinformation about breastfeeding and infant nutrition (18%).
- rejecting paediatric care (17%).
According to Dr Maria A. Canas-Galvis, lead author of the study, doctors must now not only provide treatment but also educate parents and help them interpret online content. What families see on TikTok increasingly shapes their health decisions.
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New articles in section Media industry
Journalism in the age of AI. Why people prefer humans over machines
Krzysztof Fiedorek
Only 12% of people accept news created solely by AI, while 62% prefer those written by humans. At the same time, only 19% notice labels indicating the use of artificial intelligence, while younger audiences ask AI to explain the content to them. These are the findings of the Reuters Institute report on artificial intelligence in media.
Why do we believe fakes? Science reveals the psychology of virals
KFi
Why do emotions grab more attention than evidence, and why can a fake authority overshadow scientific data? Researchers from Warsaw University of Technology, Jagiellonian University, and SWPS University in Poland sought the answers. Here are their findings.
Investigative journalism in Europe. Newsrooms face pressure
KFi, Newseria
Media and political representatives point to the difficult situation of investigative journalism in Europe. Newsrooms are reluctant to invest in this segment due to high costs and the large amount of time and effort required. Most of all, however, they fear legal proceedings.
See articles on a similar topic:
Algorithmic personalization study. Who and how understands digital media
KFi
Most internet users believe that everyone sees the same content online. Meanwhile, algorithms personalize messages so effectively that a young woman with higher education receives different information than her father. Researchers reveal who truly understands the mechanisms.
How Journalists Use Social Media
Bartłomiej Dwornik
Primarily, they seek inspiration from blogs and, less frequently, from Facebook. They rarely trust what they find, often approaching it with caution. Credibility does not necessarily correlate with attractiveness.
Pseudo-democracy and Media - A Few Reflections
Grzegorz D. Stunża
Every four years, citizens are served elections, which are certainly not free. Polls replace part of the electoral process, shaping opinions and voting preferences.
Influencers and social video rule information. Digital News Report 2025
Krzysztof Fiedorek
Seconds of vertical clips set the future of news. TikTok, YouTube and an army of influencers pull viewers away from TV sets and newspaper pages. Whoever masters this new pulse seizes not only attention but also control of the story.
