po polsku
illustration: DALL-EThe researchers presented their findings at the American Academy of Paediatrics conference in Denver. More than half of the videos contained information that contradicts medical knowledge. They assessed the creators’ identities, video topics, presence of false claims, and engagement metrics. Disinformation was defined as content that opposes recommendations from the American Academy of Paediatrics and the CDC. It turned out that 61% of the videos included medically inaccurate information. Furthermore:
- 80% of disinformation videos were created by parents and influencers, not medical professionals.
- False content gained significantly more attention, with an average of 583,000 views per video, compared to 214,000 for accurate ones.
The study revealed the most common myths being spread:
- questioning vaccine safety (36%).
- promoting "natural" therapies instead of proven treatments (29%).
- spreading misinformation about breastfeeding and infant nutrition (18%).
- rejecting paediatric care (17%).
According to Dr Maria A. Canas-Galvis, lead author of the study, doctors must now not only provide treatment but also educate parents and help them interpret online content. What families see on TikTok increasingly shapes their health decisions.
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New articles in section Media industry
New generations and the end of traditional news. Reuters Institute report
Krzysztof Fiedorek
Traditional news media are losing touch with the youngest generation of audiences, who grew up in a digital environment. Young people aged 18 to 24 spend time online continuously and expect publishers to take a fresh approach to presenting reality, according to a report by the Reuters Institute.
TVs in Europe, the USA and China. What and how we watch on them
Paweł Sobczak
The Living Room Study shows significant differences in video content consumption across different regions of the world. This is the result of diverse media ecosystems shaped by decades of local broadcasting, channel availability, and strong cultural factors.
Cinema in the era of algorithms and AI
Arkadiusz Murenia
Will artificial intelligence kill the creativity of filmmakers? The most honest answer is: no, AI is unlikely to kill the creativity of filmmakers, but it will very clearly change the place where this creativity manifests itself and, above all, how.
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User Generated Content. A minefield for journalists and media
Krzysztof Fiedorek
Over 40% of internet users judge information credibility by likes and views. Only 20% use traditional news channels as a main and first source. A Reuters Institute report highlights the scale and risks of User Generated Content and offers advice on how media can avoid falling into its trap.
Paid journalistic content. Market trends and forecasts by Reuters Institute
Krzysztof Fiedorek
Only 18 percent of internet users pay for online news access, and the rate has not increased for the third year in a row. Norway sets records with 42%, while Greece does not exceed 7%. Globally, nearly one in three subscribers cancels after a year.
Reading Industry Magazines in Poland 2024: PBC Report
Sylwia Markowska
76% of readers of industry magazines are responsible for purchasing decisions in their workplace. To deepen the understanding of the role of industry press and how it is read, PBC surveyed 2051 respondents from 5 different sectors, gaining the latest insights into the reading habits of this segment of the press in Poland.
Advertising market 2025. Poland, Europe and the World
Marcin Grządka
The global advertising market is growing by 8.8% in 2025 and will reach a value of 1.14 trillion dollars. The industry result in Europe records slightly lower dynamics, at the level of 5.8%. In this comparison, Poland performs clearly above the average. We will record an increase of 8.9% this year and a value of 18.56 billion PLN - estimates WPP Media in the annual report "This Year Next Year".
