po polsku
illustration: DALL-EThe researchers presented their findings at the American Academy of Paediatrics conference in Denver. More than half of the videos contained information that contradicts medical knowledge. They assessed the creators’ identities, video topics, presence of false claims, and engagement metrics. Disinformation was defined as content that opposes recommendations from the American Academy of Paediatrics and the CDC. It turned out that 61% of the videos included medically inaccurate information. Furthermore:
- 80% of disinformation videos were created by parents and influencers, not medical professionals.
- False content gained significantly more attention, with an average of 583,000 views per video, compared to 214,000 for accurate ones.
The study revealed the most common myths being spread:
- questioning vaccine safety (36%).
- promoting "natural" therapies instead of proven treatments (29%).
- spreading misinformation about breastfeeding and infant nutrition (18%).
- rejecting paediatric care (17%).
According to Dr Maria A. Canas-Galvis, lead author of the study, doctors must now not only provide treatment but also educate parents and help them interpret online content. What families see on TikTok increasingly shapes their health decisions.
COMMERCIAL BREAK
New articles in section Media industry
Who trusts articles written by artificial intelligence? Results of a study from China
Krzysztof Fiedorek
Young readers trust machines more than human writers. When they consume news, they prefer the cool objectivity of algorithms over human emotions. They believe that articles created by AI are objective. As they interact with these texts more frequently, they rarely notice any harmful biases in them.
Who really controls the news on the internet? A study from Spain
Krzysztof Fiedorek
Analysis of more than thirteen thousand articles reveals behind-the-scenes mechanisms of spanish digital media. Left-wing portals are responsible for 50.33 percent of texts on lobbying. The energy lobby generates 63.41 percent of publications. Only one daily newspaper evaluates pressure groups positively.
Children and artificial intelligence. The generation of a global experiment is growing
Joanna Sokołowska, UNICEF Polska
A UNICEF analysis based on new data from 10 countries shows that at least 20 million children have already used artificial intelligence (AI). Many of them are ahead of adults, adopting these technologies at a pace more than three times faster.
See articles on a similar topic:
User Generated Content. A minefield for journalists and media
Krzysztof Fiedorek
Over 40% of internet users judge information credibility by likes and views. Only 20% use traditional news channels as a main and first source. A Reuters Institute report highlights the scale and risks of User Generated Content and offers advice on how media can avoid falling into its trap.
New Individual Mass Media (Mass Self Communication)
Grzegorz D. Stunża
In the latest issue of "Le Monde Diplomatique," there’s an article by Manuel Castells titled "Individual Mass Media." The author points out that media, once subjective and often party-affiliated (as with newspapers), only briefly moved away from one-sidedness when under various pressures.
Greenwashing storms media in Poland. Business feel the impact too
BDw
A surge in media coverage reveals a new reality: ESG isn't just a corporate responsibility buzzword anymore - it's a battlefield. According to the Institute of Media Monitoring (IMM), Polish media mentioned "greenwashing" in 619 publications and "eco-hypocrisy" in another 545 in Q1 2025.
YouTube vs. Television. The 50+ Generation Shifts to Computers
Krzysztof Fiedorek
For years, so-called "silvers" were primarily associated with traditional media like television. However, research by IQS for SilverTV and Lifetube shows that this view is outdated. The report’s findings clearly demonstrate that YouTube is becoming the new “television.”
