po polsku
illustration: DALL-EThe researchers presented their findings at the American Academy of Paediatrics conference in Denver. More than half of the videos contained information that contradicts medical knowledge. They assessed the creators’ identities, video topics, presence of false claims, and engagement metrics. Disinformation was defined as content that opposes recommendations from the American Academy of Paediatrics and the CDC. It turned out that 61% of the videos included medically inaccurate information. Furthermore:
- 80% of disinformation videos were created by parents and influencers, not medical professionals.
- False content gained significantly more attention, with an average of 583,000 views per video, compared to 214,000 for accurate ones.
The study revealed the most common myths being spread:
- questioning vaccine safety (36%).
- promoting "natural" therapies instead of proven treatments (29%).
- spreading misinformation about breastfeeding and infant nutrition (18%).
- rejecting paediatric care (17%).
According to Dr Maria A. Canas-Galvis, lead author of the study, doctors must now not only provide treatment but also educate parents and help them interpret online content. What families see on TikTok increasingly shapes their health decisions.
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New articles in section Media industry
New generations and the end of traditional news. Reuters Institute report
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Traditional news media are losing touch with the youngest generation of audiences, who grew up in a digital environment. Young people aged 18 to 24 spend time online continuously and expect publishers to take a fresh approach to presenting reality, according to a report by the Reuters Institute.
TVs in Europe, the USA and China. What and how we watch on them
Paweł Sobczak
The Living Room Study shows significant differences in video content consumption across different regions of the world. This is the result of diverse media ecosystems shaped by decades of local broadcasting, channel availability, and strong cultural factors.
Cinema in the era of algorithms and AI
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Will artificial intelligence kill the creativity of filmmakers? The most honest answer is: no, AI is unlikely to kill the creativity of filmmakers, but it will very clearly change the place where this creativity manifests itself and, above all, how.
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The world faces the challenge of digital transformation, and technological skills have become a gateway to career success. How do Europeans evaluate their abilities, and which industries are leading the way? A recent report by Pracuj.pl reveals which skills open doors to better careers and why AI is the future of work.
Gen Z Will Force Brands to Tell the Truth. GWI Report and Forecasts
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They value authenticity and brand transparency, preferring socially engaged companies. Young people see technology as a tool for growth, not just entertainment. In relationships, they prioritize genuine connections despite being highly active online. What do we know about Gen Z, and what does this mean for marketing? And beyond.
First Trillion Dollars. Advertising Market 2024 and Forecasts for 2025
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GroupM, in its cyclical report "This Year Next Year," summarizing the past year and predicting trends for the next, has published the latest forecasts for global advertising markets. The estimated advertising market growth rate in 2024 is as high as 9.5%, bringing its value globally to over 1 trillion dollars.
We Trust AI-Generated Fake News More Than Human-Created News
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Generating and spreading misinformation with AI can negatively affect various areas of life, including global healthcare. To examine how AI-created text impacts the comprehension of information, researchers from the University of Zurich analyzed tweets generated by GPT-3.
