po polsku
More than half of these listeners, whom Radio Track calls heavy users, have a secondary education, more than double the next group of listeners with higher education.
Breakdown of Radio "Heavy Users" by Education Level
- Secondary - 51.2%
- Higher - 23.3%
- Vocational - 17.8%
- Primary - 7.6%
According to Radio Track, among those spending more than 6 hours with the radio, there is a higher proportion of white-collar workers than in the general population - they make up 22.1% of these listeners. There are also more business owners (10.9%), directors and professionals (14.8%), and skilled laborers (22.4%).
These data are significant due to the advertising potential. It’s no surprise they’re often highlighted, as in a recent release by the Radio Research Committee, which emphasized that company heads listen to their favorite stations more than average.
The listeners who spend the most time with the radio are primarily adults: people aged 25-39 make up 37.8% (significantly more than 29.3% of all respondents), and those aged 40-59 account for 39.3% (compared to 35.7% of all respondents).
It’s worth noting that the increase in people who keep their radios on for long periods may be influenced by the summer season, when Poles traditionally listen to the radio longer and more often. Additionally, programming and music changes are increasingly tailored to meet audience expectations and needs.
COMMERCIAL BREAK
New articles in section Media industry
New generations and the end of traditional news. Reuters Institute report
Krzysztof Fiedorek
Traditional news media are losing touch with the youngest generation of audiences, who grew up in a digital environment. Young people aged 18 to 24 spend time online continuously and expect publishers to take a fresh approach to presenting reality, according to a report by the Reuters Institute.
TVs in Europe, the USA and China. What and how we watch on them
Paweł Sobczak
The Living Room Study shows significant differences in video content consumption across different regions of the world. This is the result of diverse media ecosystems shaped by decades of local broadcasting, channel availability, and strong cultural factors.
Cinema in the era of algorithms and AI
Arkadiusz Murenia
Will artificial intelligence kill the creativity of filmmakers? The most honest answer is: no, AI is unlikely to kill the creativity of filmmakers, but it will very clearly change the place where this creativity manifests itself and, above all, how.
See articles on a similar topic:
Fake News in Poland. Challenges in Assessing Information Credibility
RINF
One in four information consumers relies on sources where verifying credibility is a significant challenge. Fake news remains a major issue, as indicated by 77% of respondents, with 51% admitting they struggle to discern truth from falsehood, according to Deloitte's *Digital Consumer Trends 2021* report.
Media in Poland 2022. How Poles Watch, Listen, Read, and Surf the Web
Krzysztof Fiedorek
Nearly two million Poles have access to a TV but do not watch television. For radio, the analogous group amounts to 8% of radio owners. Two-thirds of Poles reach for printed press, even occasionally, while the number of mobile internet users exceeds desktop users by nearly three million.
Blogs in E-commerce. Report by Elephate and Senuto
KrzysztoF
The average number of indexed articles on e-commerce blogs is 565, with each post attracting 347 readers per month. The health industry generates the highest organic traffic per single article. The authors of the "E-commerce Blog Ranking" take a behind-the-scenes look at the commercial blogosphere.
Journalism in the age of AI. Why people prefer humans over machines
Krzysztof Fiedorek
Only 12% of people accept news created solely by AI, while 62% prefer those written by humans. At the same time, only 19% notice labels indicating the use of artificial intelligence, while younger audiences ask AI to explain the content to them. These are the findings of the Reuters Institute report on artificial intelligence in media.
