po polsku
photo by Gerd Altmann/cc0/Pixabay.comAccording to the study’s authors, published in the January issue of PRESS magazine, for over 40% of journalists, the smartphone is now a primary work tool. Almost all journalists (97%) use mobile internet daily.
Journalists were asked how they use their smartphones. The results published by PressInstitute reveal that they more often use phones for mobile apps than for making calls:
- 90.6% use apps
- 79.9% make calls
- 75.5% take photos
- 58.3% record videos
- 56.2% use social media
The study’s authors also examined how journalists` smartphone usage has changed over the past five years. Here are the findings:
- 43.2% of journalists began using a smartphone
- 38.8% started using their smartphone or tablet camera for work
- 26.6% began using the smartphone or tablet camera for photography
Detailed results of the PressInstitute study are available in PRESS magazine. The survey, conducted from November 20 to December 3, 2017, included 139 journalists from national, regional, and local press, online, radio, and television outlets.
The Growth of Mobile Journalism
The study’s findings support the conclusions from the "Mobile Journalism" report, published in May 2017 by PR agency d*fusion communication. According to this report:
- over 90% of editors use laptops and phones
- 42% of journalists work from home
- nearly 50% read submitted texts on a smartphone
- 89% of editors state that mobile phones have increased their work efficiency
- ¼ of newsrooms have moved online
- 41% of editors have conducted an interview via online messaging
Mobile devices enabling remote work have led to only 23% of respondents performing their tasks solely in the newsroom, while nearly half admit to working from home. For 17% of respondents, even their office desk has been replaced by their lap as they write articles on public transport.
COMMERCIAL BREAK
New articles in section Media industry
Paid journalistic content. Market trends and forecasts by Reuters Institute
Krzysztof Fiedorek
Only 18 percent of internet users pay for online news access, and the rate has not increased for the third year in a row. Norway sets records with 42%, while Greece does not exceed 7%. Globally, nearly one in three subscribers cancels after a year.
Gen Alpha avoids tough topics. What young people are really looking for
Krzysztof Fiedorek
Generation Alpha prefers humor in 46% of cases, while only 12% are interested in news and political topics. Young people and children consciously limit what negatively affects their emotions - according to the report "Gen Alpha Unfiltered" published by GWI.
YouTube redefines viewer engagement. Goodbye to returning viewers
KFi
As many as 30% of internet users now turn to YouTube as their main news source, and 65% consume news in video form. Now the platform is shaking things up. Reach still matters, but engagement is what really counts.
See articles on a similar topic:
YouTube vs. Television. The 50+ Generation Shifts to Computers
Krzysztof Fiedorek
For years, so-called "silvers" were primarily associated with traditional media like television. However, research by IQS for SilverTV and Lifetube shows that this view is outdated. The report’s findings clearly demonstrate that YouTube is becoming the new “television.”
Social Media in 2025. Generational Differences Are Crystal Clear
KFi
More and more people are saying they’re cutting back on time spent on social media. And while this doesn’t mean a mass exodus, the trend is clear. According to latest GWI report, 31% of users said they had reduced their social media use. There’s also a subtle frustration.
Online News Portal Readers in Poland. Loyalty Analysis
Bartłomiej Dwornik
Among news portals, Onet has the highest number of users. However, in terms of reader loyalty, it falls behind Wirtualna Polska. When looking specifically at news readers, Gazeta takes the lead, though it ranks poorly in Google search positioning.
Disinformation 2024. Major Threats According to the Global Risk Report
KrzysztoF
In 2024, the world will face several global threats, including disinformation, climate change, and armed conflicts. These three challenges will have a significant impact on the economy, society, and the environment. These findings come from the "Global Risks Report" by the World Economic Forum.
