illustration: bing.com/createThe latest generation of Digital Audio Broadcasting technology, known as DAB+, uses digital audio encoding to transmit radio signals. Unlike analog radio, which uses amplitude modulation (AM) or frequency modulation (FM), DAB+ uses digital frequency modulation (DFM). DFM allows for transmitting more data using the same amount of bandwidth, providing higher sound quality and better resistance to interference.
Advantages of DAB+
Higher sound quality. DAB+ offers better sound quality than analog radio. DAB+ can transmit audio at resolutions up to 24-bit/96 kHz, delivering clarity and detail unavailable with analog radio.
Better interference resistance. DAB+ is more resistant to interference than analog radio. This means cleaner and more audible sound in areas where signal interference occurs.
More features. DAB+ allows broadcasters to offer additional services, such as:
- text accompanying audio
- subtitles
- weather information
- traffic information
- news updates
Disadvantages
Hardware requirements. To listen to DAB+ radio, you need a DAB+ receiver. DAB+ receivers are available on the market but may be more expensive than analog radio receivers.
Availability. DAB+ is still in the implementation phase in many countries, including Poland. Not all radio stations offer DAB+ yet, and DAB+ coverage may be limited. According to Poland’s National Broadcasting Council:
- 94% of new cars in Europe come with built-in DAB+ digital radio
- in Poland, this percentage is 92%
DAB+ is a technology with great potential that could change the way we listen to radio. Whether it will become a universal radio standard will impact radio’s future as a medium.
Improving DAB+ receiver availability and expanding DAB+ coverage are the main challenges facing this new technology today. If successful, DAB+ could paint the future of radio in entirely new colors.
COMMERCIAL BREAK
New articles in section Media industry
Social media, journalism and advertising. Trust in sponsored content study
Krzysztof Fiedorek
Is sponsored content destroying credibility on social media? Research results are ruthless. We trust regular editorial posts in 87.5 percent of cases. When a bank pays for material, the rate drops to 20 percent. Young recipients equate commerce with falsehood.
Most influential women in polish marketing and business
Arkadiusz Zbróg, IMM
Joanna Malinowska-Parzydło, Dagmara Pakulska, Natalia Hatalska, Anna Ledwoń-Blacha, Monika Smulewicz, and Dominika Bucholc. This is the top of the list of the most influential women in marketing and business, developed by the Widoczni agency in cooperation with the Institute for Media Monitoring (IMM).
Vulnerable to disinformation. Study of fake news in social media
KFi, azk/ bst/ amac/
As many as 58 percent of Generation Z individuals are unable to recognize fake news in social media. Among those over 65, this figure stands at 29 percent - according to a study published in Poland by NASK and the Praktycy.eu association.
See articles on a similar topic:
Mass Media in Poland
Agnieszka Osińska
Into the decade of years 90. Poland entered with media national, subjected to the political control. Starting from the half of 1989 our media market underwent transformations, biggest probably from the time of the World War II.
Yellow Badge. Jan Bluz's documentary on political prisoners in Belarus
BARD
Imagine writing three posts on a social networking site. For a few clicks on a keyboard, you get three years in a penal colony. Sounds like a grim joke? For political prisoners in Belarus, this is the reality that Jan Bluz shows in the documentary "Yellow Badge", produced with the support of the Pulitzer Center.
Children and communication with machines. Experiment by SWPS researchers
SWPS
How do primary school students treat humanoid robots? Researchers from SWPS University have shown that in most cases, children relate to robots politely, and younger children and girls more often perceive them as possessing human characteristics.
Blogs in E-commerce. Report by Elephate and Senuto
KrzysztoF
The average number of indexed articles on e-commerce blogs is 565, with each post attracting 347 readers per month. The health industry generates the highest organic traffic per single article. The authors of the "E-commerce Blog Ranking" take a behind-the-scenes look at the commercial blogosphere.




























