po polsku
illustration: bing.com/createThe latest generation of Digital Audio Broadcasting technology, known as DAB+, uses digital audio encoding to transmit radio signals. Unlike analog radio, which uses amplitude modulation (AM) or frequency modulation (FM), DAB+ uses digital frequency modulation (DFM). DFM allows for transmitting more data using the same amount of bandwidth, providing higher sound quality and better resistance to interference.
Advantages of DAB+
Higher sound quality. DAB+ offers better sound quality than analog radio. DAB+ can transmit audio at resolutions up to 24-bit/96 kHz, delivering clarity and detail unavailable with analog radio.
Better interference resistance. DAB+ is more resistant to interference than analog radio. This means cleaner and more audible sound in areas where signal interference occurs.
More features. DAB+ allows broadcasters to offer additional services, such as:
- text accompanying audio
- subtitles
- weather information
- traffic information
- news updates
Disadvantages
Hardware requirements. To listen to DAB+ radio, you need a DAB+ receiver. DAB+ receivers are available on the market but may be more expensive than analog radio receivers.
Availability. DAB+ is still in the implementation phase in many countries, including Poland. Not all radio stations offer DAB+ yet, and DAB+ coverage may be limited. According to Poland’s National Broadcasting Council:
- 94% of new cars in Europe come with built-in DAB+ digital radio
- in Poland, this percentage is 92%
DAB+ is a technology with great potential that could change the way we listen to radio. Whether it will become a universal radio standard will impact radio’s future as a medium.
Improving DAB+ receiver availability and expanding DAB+ coverage are the main challenges facing this new technology today. If successful, DAB+ could paint the future of radio in entirely new colors.
COMMERCIAL BREAK
New articles in section Media industry
Radio in Poland 2025. Analysis of listenership and listener behavior
Krzysztof Fiedorek
Radio attracts 17.3 million listeners in Poland every day, who spend over four hours with their receivers. Interestingly, as much as 86 percent of station time is listened to via traditional FM waves. Despite digitalization, the internet accounts for only 12.5 percent of the listenership share.
Tags, hashtags and links in video descriptions. Youtube SEO after Gemini AI update [ANALYSIS]
BARD
Once, positioning a video on Youtube was simple. It was enough to stuff the description with keywords and wait for results. Those days are not coming back. In 2026, the algorithm is no longer a simple search engine that connects dots. It is the powerful Gemini AI artificial intelligence that understands your video better than you do.
Freelancers 2025 in media and advertising. Useme report
Krzysztof Fiedorek
The modern media and communication market presents entirely new challenges for independent creators. Traditional services are giving way to more complex forms of messaging. The most popular industries in which Polish freelancers operate focus on companies' online presence and visual content.
See articles on a similar topic:
The most valuable female personal brands in Polish fashion. IMM report
KFi
The ten most popular people in Poland in the "fashion" category generate over 1.5 billion contacts across all types of media in a year. Their value is nearly 400 million zlotys. The ranking was prepared by the Institute of Media Monitoring for "Forbes Women" magazine.
Zero-click search 2025. The even bigger end of clicking in search engines
Bartłomiej Dwornik
Google is giving up its role as a web signpost. More and more, it wants to be the destination of the whole journey. ChatGPT and Perplexity are hot on its heels, changing the rules of the search game. AI Overviews is a card from the same deck. Only content creators are losing ground in this race.
Journalism in the age of AI. Why people prefer humans over machines
Krzysztof Fiedorek
Only 12% of people accept news created solely by AI, while 62% prefer those written by humans. At the same time, only 19% notice labels indicating the use of artificial intelligence, while younger audiences ask AI to explain the content to them. These are the findings of the Reuters Institute report on artificial intelligence in media.
Influencers Earn Too Much. No Fluff Jobs Report
KrzysztoF
According to nearly 70% of Poles, influencers earn too much, and 54% feel the least affection for them out of all professions. Only politicians receive equally low regard among respondents surveyed by No Fluff Jobs. On the other hand, nurses and… farmers are considered underpaid.
