illustration: Bing/CopilotWillingness to share data depends on age, gender, education, and place of residence. Younger individuals and those with higher education are more likely to disclose information, as are men when it comes to permanent discounts and women for one-time promotions. Residents of large cities are more cautious than those from smaller towns.
The most popular benefits that encourage individuals to provide sensitive data include:
- permanent (35%) or one-time (31%) discounts/promotions.
- free products/services (27%),
- free apps/accounts (22%),
- exclusive content (16%),
- personalized offers (15%).
What Data Do We Share and What Are the Risks?
The study by ChronPESEL.pl and the National Debt Register shows that the prospect of gaining additional benefits encourages Polish internet users to share:
- email address (80%),
- first and last name (59%),
- phone number (55%),
- residential address (33%),
- PESEL number (8%),
- identity card number (7%).
Experts warn that sharing email addresses, names, and phone numbers can create risks of phishing and account takeover.
– If this is a special email address that we use, for example, only for shopping or using services, it`s not a problem. It’s worse if we use the same address daily and have provided it, for example, to our bank – warns Bartłomiej Drozd, an expert from ChronPESEL.pl, as quoted by the NEWSERIA agency. – If an email, name, and phone number leak into the hands of cybercriminals, they may attempt to reset passwords and use recovery procedures to take over a bank account.
Despite educational campaigns, 2.4 million Poles do not see the dangers associated with sharing their PESEL number. Some mistakenly believe that blocking their PESEL protects them from all obligations.
A study conducted in April 2024 on a representative group of 1,016 Poles shows that Poles are increasingly aware of the need to protect their personal data, but there is still a need for education regarding the risks associated with sharing data, especially their PESEL number.
COMMERCIAL BREAK
New articles in section Law in media
Blood in the world of media. The IFJ report on journalists killed in 2025
KFi
The International Federation of Journalists has published a shocking document titled 2025 Killed List Report. The increase in violence against media workers is visible all over the world. Last year, 128 people lost their lives. They die because of their courage in revealing facts that authorities try to hide.
Ai in disinformation. Operation Matryoshka and personalization of fakes
Anna Mikołajczyk-Kłębek
The increasing use of artificial intelligence to generate false content and profiled disinformation are trends that will shape the disinformation landscape in the coming years, according to Dr. Wojciech Kotowicz, an expert from the University of Warmia and Mazury (UWM) in Olsztyn, Poland.
Dietary supplement ads in Poland. Who keeps influencers in check?
Newseria, KFi
One in three Polish internet users considers influencer recommendations when deciding on medicines and dietary supplements. Although promotion of such products is regulated, there are still cases of advertising that skirt the law.
See articles on a similar topic:
How #MeToo Changed Journalism. Report by Reporters Without Borders
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The #MeToo movement has turned the media world upside down, creating new spaces to fight for women’s rights and confronting journalists with challenges they hadn’t previously faced. From new editorial roles to increasing cyberbullying threats, journalism is undergoing a revolution, and feminist media is gaining strength to openly address violence and discrimination.
Local Media in Poland - Workshop and Ethics
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Every day, journalists face the dilemma of whether to report on something or to omit it. Where does information end, and where does violation of privacy begin?
SEO Poisoning. Hackers Use Search Engines to Target Businesses
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Search engines help us quickly find information, but they can also be used by cybercriminals. SEO poisoning is a tactic where attackers manipulate search engine rankings to place harmful websites at the top of search results.
Online Hate in Numbers. What Do We Think About Offensive Comments?
KFi
Nearly 70% of adults have encountered online hate. The group most affected includes individuals aged 18-24, with 81% reporting exposure to hateful content - according to the report "Hate on the Internet," prepared by the polish Foundation "W zgodzie ze sobą" in cooperation with Maison&Partners and the Ariadna research panel.





























