po polsku
illustration: bing.com/createIn the summer of 2024, a historic shift occurred in Poland`s browser market. In July and August, Safari, the default browser on Apple devices, surpassed Opera on all devices for the first time. StatCounter`s data reveals that Safari has been steadily increasing its market share among Polish users, while Opera`s position has been declining.
In January 2024, Opera had an edge over Safari with a market share of 10.18%. However, within a few months, the situation shifted. In May, Safari held 8.13%, while Opera had 8.54%. By summer, Safari ultimately overtook Opera, as confirmed by August data showing Safari at 9.89% and Opera down to 8.41%.
| Month | Chrome | Safari | Opera |
|---|---|---|---|
| 2024-01 | 70.87% | 8.80% | 10.18% |
| 2024-02 | 69.81% | 8.81% | 10.13% |
| 2024-03 | 71.68% | 8.50% | 9.23% |
| 2024-04 | 73.03% | 8.16% | 8.50% |
| 2024-05 | 73.25% | 8.13% | 8.54% |
| 2024-06 | 74.48% | 7.68% | 7.85% |
| 2024-07 | 73.73% | 8.16% | 7.51% |
| 2024-08 | 71.99% | 8.90% | 7.33% |
Why Did Safari Surpass Opera?
The popularity of Safari in Poland is primarily driven by the growing number of Apple device users. StatCounter’s report shows that Apple is gaining market share in smartphones, which directly boosts Safari`s popularity as the default browser on iPhones, iPads, and MacBooks.
Safari owes its market position to several factors:
- Better integration with the Apple ecosystem: iPhone and other Apple device users prefer Safari as it syncs data like bookmarks, passwords, and browsing history across devices.
- Increased trust in Apple: Safari is marketed as a privacy-focused browser. Apple`s strong emphasis on data protection attracts more users to Safari.
- Growing Apple device sales: StatCounter data shows that the rise in Safari users is linked to Apple`s dynamic sales growth in Poland`s mobile and computer sectors in 2024.
Safari, with an 8.80% share in January 2024, reached 8.90% in August. During this time, Opera`s share fell from 10.18% to 7.33%, reflecting a clear downward trend.
Google Chrome: The Unchallenged Leader
Despite shifts between Safari and Opera, Google Chrome remains the unchallenged leader in Poland. Holding a 70.87% share in January 2024 and 71.99% in August, Chrome dominates on both computers and mobile devices.
Why does Chrome continue to reign supreme?
- Universality: Chrome runs on nearly every operating system. Android users have it pre-installed, and it`s also widely chosen on Windows and macOS computers.
- Data synchronization: Like Safari, Chrome offers data synchronization of bookmarks, passwords, and browsing history across devices, making it highly convenient.
- Speed and performance: Google continually invests in Chrome`s development, enhancing its speed and functionality, attracting millions of users.
Data shows that Chrome commands nearly three-quarters of Poland`s browser market, a dominance difficult for competitors to challenge. This highlights Google’s strong position in the industry.
source: StatCounter Global Stats - Browser Market ShareOpera: A Declining Player
Though Opera has been a strong player in Poland’s browser market for years, its share in 2024 is declining. In January, Opera held a 10.18% share, but by August, this had fallen to 7.33%. This decline can be attributed to several factors.
- Increasing competition from Safari: Users with Apple devices are increasingly choosing Safari over installing additional browsers.
- Saturation of the Android market: Google Chrome dominates on Android devices, and Opera is no longer as popular as it once was. Many users stick with the default browser.
- Lack of significant innovations: Although Opera has introduced features like a built-in VPN and ad blocking, it hasn’t attracted new user groups. StatCounter notes that the lack of major updates in 2024 may explain its decline.
It's NOT king anymore. Study about video in social media 👇
Firefox and Edge: On the Margins
Firefox and Edge remain marginal players in Poland’s browser market. Firefox, once a strong alternative to Chrome, is losing users, especially on mobile devices. In 2024, its share fell to 4.30% in March and didn’t improve through the summer.
Microsoft Edge, despite strong promotion by Microsoft, hasn’t attracted a significant number of users. With a share of less than 3%, Edge remains a niche player in Poland’s browser market.
Mobile Browsers
In 2024, Poland`s mobile browser market was dominated by three main browsers: Google Chrome, Safari, and Samsung Internet. According to StatCounter, Google Chrome reigns supreme, reaching an 80.77% share in December 2023. Pre-installed on most Android devices, Chrome is the natural choice for smartphone users. Its popularity stems from excellent synchronization with other Google devices and intuitive use, appealing to both younger and older users.
source: StatCounter Global Stats - Browser Market ShareSafari ranks second, mainly due to Apple’s dominance in the premium device segment. In August 2024, Safari held a 13.32% share of the mobile market, though it dropped to 10.25% by December. Apple heavily promotes its browser within the iPhone ecosystem, a strategy evident in Poland, where Apple user numbers are growing. Safari stands out for its optimization on Apple devices and high level of privacy protection, appealing to users concerned about online threats.
Samsung Internet holds the third position, with a 4.44% share in December 2023. Pre-installed on Samsung devices, its market presence is understandable. Although its share is relatively small, Samsung Internet attracts users with privacy features and easy access to popular apps. In 2024, Samsung focused on enhancing its browser, integrating it with AI-driven services, which may boost its popularity in the coming years.
Opera, despite its historical standing, is losing ground in the mobile segment. In December 2023, its share dropped to 3.39%, signaling that users prefer browsers with better integration with operating systems.
COMMERCIAL BREAK
New articles in section Media industry
Radio in Poland 2025. Analysis of listenership and listener behavior
Krzysztof Fiedorek
Radio attracts 17.3 million listeners in Poland every day, who spend over four hours with their receivers. Interestingly, as much as 86 percent of station time is listened to via traditional FM waves. Despite digitalization, the internet accounts for only 12.5 percent of the listenership share.
Tags, hashtags and links in video descriptions. Youtube SEO after Gemini AI update [ANALYSIS]
BARD
Once, positioning a video on Youtube was simple. It was enough to stuff the description with keywords and wait for results. Those days are not coming back. In 2026, the algorithm is no longer a simple search engine that connects dots. It is the powerful Gemini AI artificial intelligence that understands your video better than you do.
Freelancers 2025 in media and advertising. Useme report
Krzysztof Fiedorek
The modern media and communication market presents entirely new challenges for independent creators. Traditional services are giving way to more complex forms of messaging. The most popular industries in which Polish freelancers operate focus on companies' online presence and visual content.
See articles on a similar topic:
Radio, Streaming, and Podcasts. Total Audio 2024 Report about Poland
Krzysztof Fiedorek
Audio content is a daily companion for Poles. According to the Total Audio 2024 study conducted by Adres:Media on behalf of the Radio Research Committee, as many as 90% of respondents listen to audio content at least once a week, and 80% do so daily. The average listening time is nearly five hours per day.
Business Communication and 25 Years of PR Evolution. ITBC Report
KFi
How has technology transformed the way companies communicate with clients? What connects speed of response, creativity, and crisis resilience? The ITBC Communication report reveals how communication has evolved over the past 25 years and what defines the future of business relationships.
Who Reads the Press? Studies on Credibility, Reach, and Effectiveness
Sylwia Markowska
Press for advertising clients is an effective medium for building brand trust, fame, and popularity. According to global studies, it is one of the media with the highest return on advertising. Data collected by Polskie Badania Czytelnictwa (Polish Readership Research) indicates that the press also has exceptionally high ad visibility rates, as reading requires full concentration on content.
Artificial Intelligence in the Media. Reuters Digital News Report 2024
Krzysztof Fiedorek
AI has gained prominence in recent years, and its application in producing, distributing, and presenting news content continues to grow. However, this development is met with mixed feelings by audiences, which has significant consequences for media trust and its future.
