14.10.2024 Media industry
Video Games Drive Europe. Record Number of Players in 2023
BARD
The video game market in Europe reached a value of €25.7 billion in 2023, marking a 5% increase compared to the previous year. Video Games Europe and the European Games Developer Federation released the report "All About Video Games – European Key Facts 2023".
Poczytaj artykuł
w wydaniu polskim
illustration: bing.com/createIn 2022, the market was valued at €24.5 billion, highlighting the industry’s steady growth and its increasing importance in the digital economy. One of the key insights from the report by Video Games Europe is the continuously growing number of players.
Growth in Player Numbers
In 2023, 53% of the European population aged 6 to 64 played video games. This represents nearly half of Europe`s population, showing the significant impact of gaming on the daily lives of many people.
Among them, 75% are adult players, with an average player age of 31.4 years. Interestingly, 43.5% of all players are women, a figure that continues to rise.
The Role of Women in the Gaming Industry
Amid demographic changes, the growing number of women among both players and industry employees is notable. In 2023, the number of women playing games reached 55 million, accounting for over 43.5% of all players.
Women also represent an increasing share of the workforce – in 2022, 44% of new recruits in Sweden were women.
Time Spent Gaming
The "All About Video Games" report also presents data on time spent gaming. Europeans spend an average of 8.9 hours per week playing video games, making gaming one of the primary leisure activities. By comparison, Europeans devote 24 hours per week to watching TV and 16.3 hours on social media. Among women, the average gaming time is 6.7 hours per week, showing the growing appeal of games among this group.
Employment in the Gaming Industry
The video game industry also has a significant impact on employment. In 2023, this sector employed 114,000 people across Europe, of whom 90,000 were in EU countries. Interestingly, the sector saw a 6.7% growth in workforce compared to the previous year. This increase reflects a demand for highly skilled professionals in technology and creativity, emphasizing the need for further investment in education and talent development.
Game Sales in Europe
Game sales in Europe are divided into several key categories. Mobile and tablet games account for 41% of the market, making them the most popular gaming platform. Consoles also represent 41% of the market, while PC games hold a 14% share.
A significant trend is the dominance of digital sales, which account for 85% of the total sales value. Physical game copies now hold only a 15% share, reflecting a shift in consumer preferences over recent years.
Examples of Popular Games
The "All About Video Games" report also features a list of the most-purchased games in 2023. Notable titles include Diablo IV by Activision Blizzard, Hogwarts Legacy by Warner Bros. Games, and FIFA 23 by Electronic Arts. Such games are highly popular not only among younger audiences but also among adult players, underscoring the growing importance of this entertainment form in Europe.
The video game industry in Europe is expanding rapidly, and the 2023 report shows continuous growth in both player numbers and employment within the industry. This growth reflects the increasing significance of video games as both an entertainment and educational medium, as well as their positive impact on European economies.
The complete report All About Video Games – European Key Facts 2023 can be downloaded from:
https://www.videogameseurope.eu/publication/2023-video-games-european-key-facts/
COMMERCIAL BREAK
New articles in section Media industry
Social Media in 2025. Generational Differences Are Crystal Clear
KFi
More and more people are saying they’re cutting back on time spent on social media. And while this doesn’t mean a mass exodus, the trend is clear. According to latest GWI report, 31% of users said they had reduced their social media use. There’s also a subtle frustration.
Can a Robot Be Good Boss? Researchers from SWPS Look for Answers
SWPS
A robot giving orders at work is no longer a science fiction scenario - it's a research topic. Scientists from SWPS University in Poland set out to find out whether a robot can effectively manage human workers.
Equality and Diversity in Media: European Broadcasting Union Report
KFi
European public media are increasingly focusing on diversity, equality, and inclusion (DEI) as the foundation of their operations. Public broadcasters in Europe are implementing diversity strategies - both in content and within their teams. The findings from the report are clear: although progress is visible, many challenges remain.
See articles on a similar topic:
How Journalists Use Social Media
Bartłomiej Dwornik
Primarily, they seek inspiration from blogs and, less frequently, from Facebook. They rarely trust what they find, often approaching it with caution. Credibility does not necessarily correlate with attractiveness.
Gen Z Will Force Brands to Tell the Truth. GWI Report and Forecasts
Krzysztof Fiedorek
They value authenticity and brand transparency, preferring socially engaged companies. Young people see technology as a tool for growth, not just entertainment. In relationships, they prioritize genuine connections despite being highly active online. What do we know about Gen Z, and what does this mean for marketing? And beyond.
Fake News and Disinformation in Poland. Scale, Impact and Future
Bartłomiej Dwornik
Where do the sources of disinformation lie, and how large is the scale of this wave? Why are we so susceptible to false information, and what role do traditional media play in this puzzle? Let’s shed some light on these issues and face the question: can the battle against the flood of disinformation still be won?
Media Subscriptions to Replace Advertising. TMT Predictions 2018
BARD
Some publishers already consider attempts to generate revenue from online advertising a waste of time. According to the "TMT Predictions 2018" report by Deloitte, by the end of 2018, half of all adults in developed countries will have at least two online media subscriptions.
