menu
Weekly Online Magazine
ISSN 2544-5839
zamknij
Media Review image

25.11.2024 Media industry

Future of Public Media. Who Will Be Data Ethicists and VR Designers?

KFi

How does the future of work in media look? Here are professions that do not yet exist but will soon become essential. The report "Future Jobs at PSM: Competencies and Professions for the Media of Tomorrow," prepared by the European Broadcasting Union (EBU) and Rai Ufficio Studi, outlines key changes awaiting the public media sector in the coming years.
Poczytaj artykuł wydanie polskie w wydaniu polskim

Future of Public Media: Who Will Be Data Ethicists and VR Designers?illustration: Bing AI

The Future of Professions: New Realities of the Job Market


In the coming years, public media will undergo dynamic changes in professions and required skills. Digital transformation accelerates the introduction of new roles that seemed unrealistic a decade ago. The report states that about 65% of children starting school today will work in jobs that do not yet exist.

  • 9 million new jobs annually will be created worldwide by the green transition, with 12% in the creative sector.
  • The labor market has identified 51 key skills, including 25 technological ones, such as Python programming, cloud content management, and augmented reality design.

An example is the role of data analysts, who are essential for creating personalized media content. These analyses also help target advertisements better and reduce promotional campaign costs, already implemented by many public broadcasters.zzz

Future Skills: Technology and Creativity


Digital transformation not only changes jobs but also redefines which skills will be most in demand. The report highlights the need to develop both technical and soft skills. Media professionals must combine creativity with data analysis and modern technology management.

Priority Skills:


  • Data Analysis and AI: Leveraging artificial intelligence in newsrooms and analyzing audience data for content personalization.
  • Creativity in the Digital World: Designing interactive experiences in VR/AR and storytelling tailored to new platforms.
  • Flexibility and Adaptability: Quickly learning new tools and working in agile project teams.

An example of applying these skills is the work of virtual set designers who use XR (Extended Reality) technology to create dynamic visual spaces for TV studios.

New Professions: The Impact of Technology on the Job Market


The report shows that media transformation brings new professional roles. Content algorithm specialists and analysts monitoring AI ethics will become part of everyday newsroom operations. Already, demand for these professions in Europe is growing by about 25% annually.

New Professions in Public Media


ProfessionRequired SkillsExample Activities
AI SpecialistProgramming, data analysisNewsroom automation
VR/AR DesignerTechnology expertise, storytellingInteractive entertainment programs
Digital Content StrategistContent management, audience analysisPromotional campaign optimization
ESG ExpertSustainability knowledgeGreen production studios


The future of public media promises an explosion of specializations that seemed like science fiction until recently. The "Future Jobs at Public Service Media" report points to a growing demand for immersive experience designers, who will create engaging content in virtual and augmented reality. This means building spaces where viewers not only watch programs but also interact with them – from virtual museums to interactive talk shows.

The Impact of Technology on Creative Jobs (2023–2030)


Application AreaCurrent WorkforceProjected Growth (%) by 2030
VR/AR Content4,50085%
Cloud Video Editing12,00040%
Content Personalization6,70050%
Metrics Analysis8,90070%


Green Transition and Future Leaders


One of the most interesting aspects of the report is the role of public media in the green transition. Producing content promoting sustainability and implementing eco-friendly practices in production studios is becoming a priority. For example, Norwegian public broadcaster NRK reduced CO2 emissions from its productions by 30% in three years.


Green Transition Initiatives:


  • Using renewable energy in TV studios.
  • Implementing carbon footprint calculation systems in production processes.
  • Promoting educational content on environmental protection in children’s and youth programs.

The report also highlights changes in how media teams are managed. The growing importance of interdisciplinary projects requires a new leadership model. Leaders should not only be decision-makers but also mentors who promote innovation and support teams in adapting to evolving demands.

Example: The BBC in the UK has implemented a team-based management structure, speeding up decisions and improving collaboration between editorial and technology departments.

The full EBU and RAI report "Future Jobs at PSM: Competencies and Professions for the Media of Tomorrow" is available at:
https://www.ebu.ch/research/membersonly/report/future-jobs-at-psm

Share the article:

dodaj na Facebook prześlij przez Messenger dodaj na Twitter dodaj na LinkedIn

COMMERCIAL BREAK
Work In Media

New articles in section Media industry

The most valuable female personal brands in Polish fashion. IMM report

KFi
The ten most popular people in Poland in the "fashion" category generate over 1.5 billion contacts across all types of media in a year. Their value is nearly 400 million zlotys. The ranking was prepared by the Institute of Media Monitoring for "Forbes Women" magazine.

Disinformation ranks above terrorism as global threat

KFi
According to "International Opinion on Global Threats" by Pew Research Center, a median of 72% of adults across 25 countries view the spread of false information online as a major threat to their country. That number places disinformation at the very top of perceived global dangers.

Television 2025. Report by the European Broadcasting Union

Krzysztof Fiedorek
Europeans are watching less and less television. In 2024, the average viewing time was 3 hours and 13 minutes per day. Only 54% of young people had any contact with TV, and public broadcasters held a 23% share. Television is losing relevance, especially among the youngest viewers.


See articles on a similar topic:

The Future of Journalism and Media. Predictions by Reuters Institute

KFi
74% of publishers fear a decline in search traffic. Paid subscribers are no longer growing as they used to, and relationships with tech giants are becoming increasingly complex. The report "Journalism, Media, and Technology Trends and Predictions 2025" forecasts what lies ahead for the media world in 2025.

Online News Portal Readers in Poland. Loyalty Analysis

Bartłomiej Dwornik
Among news portals, Onet has the highest number of users. However, in terms of reader loyalty, it falls behind Wirtualna Polska. When looking specifically at news readers, Gazeta takes the lead, though it ranks poorly in Google search positioning.

Cyberviolence and hate disguised as a joke. The RAYUELA report on youth

Krzysztof Fiedorek
The study conducted in five countries reveals a harsh truth. Online violence is not evenly distributed. It is a digital map of prejudice that hurts the most those who stand out the most. "It’s just a joke." That’s how violence often begins. Young people go through it in silence.

Fake News and Disinformation in Poland. Scale, Impact and Future

Bartłomiej Dwornik
Where do the sources of disinformation lie, and how large is the scale of this wave? Why are we so susceptible to false information, and what role do traditional media play in this puzzle? Let’s shed some light on these issues and face the question: can the battle against the flood of disinformation still be won?

More in the section: Media industry

Work in media

United States
New York • Washington DC • Los Angeles • Chicago • Houston • Phoenix • Philadelphia United Kingdom
London • Birmingham • Manchester • Liverpool • Glasgow • Edinburgh Canada
Toronto • Ottawa • Montreal • Calgary Australia
Sydney • Melbourne • Brisbane • canberra Ireland, New Zealand, India

advertisement

Drones. For PRO. On discount




community

Facebook LinkedIn X Twitter TikTok Instagram Threads Youtube Google News Blue Sky Social RSS

Reporterzy.info - online media studies magazine. The world of communication from the inside. Media, journalism, PR and marketing. Data, reports, analyses, advice. History and market, law, photography, job offers.



Reporter shopping

Reporter shopping

Affordable laptops, notebooks and netbooks
Affordable laptops, notebooks and netbooks
for writing
Digital SLR and compact cameras
Digital SLR and compact cameras
for photographers
Books and e-books about media
Books and e-books about media
for reading
Video drones and flying cameras
Video drones and flying cameras
for pilots
Gimbals for stabilizing video
Gimbals for stabilizing video
for those on the move
Software and apps for creative work
Software and apps for creative work
for digital creators
More occasions

advertisementMedia Review 24/7
Read books and e-books

Read books and e-books

Okładka Understanding Media: The Extensions of Man
Understanding Media: The Extensions of Man
Okładka Media Control. The Spectacular Achievements of Propaganda
Media Control. The Spectacular Achievements of Propaganda
Okładka The 40-Day Social Media Fast
The 40-Day Social Media Fast
Okładka Social Media Marketing All-in-One For Dummies
Social Media Marketing All-in-One For Dummies
Okładka Trust Me, I`m Lying: Confessions of a Media Manipulator
Trust Me, I`m Lying: Confessions of a Media Manipulator
Okładka Hate, Inc.: Why Today`s Media Makes Us Despise One Another
Hate, Inc.: Why Today`s Media Makes Us Despise One Another
more books and e-books

Reporterzy.info

More about us

Our tools and services

Contact


© Dwornik.pl Bartłomiej Dwornik 2oo1-2o25