po polsku
illustration: Bing AIThe Future of Professions: New Realities of the Job Market
In the coming years, public media will undergo dynamic changes in professions and required skills. Digital transformation accelerates the introduction of new roles that seemed unrealistic a decade ago. The report states that about 65% of children starting school today will work in jobs that do not yet exist.
- 9 million new jobs annually will be created worldwide by the green transition, with 12% in the creative sector.
- The labor market has identified 51 key skills, including 25 technological ones, such as Python programming, cloud content management, and augmented reality design.
An example is the role of data analysts, who are essential for creating personalized media content. These analyses also help target advertisements better and reduce promotional campaign costs, already implemented by many public broadcasters.zzz
Future Skills: Technology and Creativity
Digital transformation not only changes jobs but also redefines which skills will be most in demand. The report highlights the need to develop both technical and soft skills. Media professionals must combine creativity with data analysis and modern technology management.
Priority Skills:
- Data Analysis and AI: Leveraging artificial intelligence in newsrooms and analyzing audience data for content personalization.
- Creativity in the Digital World: Designing interactive experiences in VR/AR and storytelling tailored to new platforms.
- Flexibility and Adaptability: Quickly learning new tools and working in agile project teams.
An example of applying these skills is the work of virtual set designers who use XR (Extended Reality) technology to create dynamic visual spaces for TV studios.
New Professions: The Impact of Technology on the Job Market
The report shows that media transformation brings new professional roles. Content algorithm specialists and analysts monitoring AI ethics will become part of everyday newsroom operations. Already, demand for these professions in Europe is growing by about 25% annually.
New Professions in Public Media
| Profession | Required Skills | Example Activities |
|---|---|---|
| AI Specialist | Programming, data analysis | Newsroom automation |
| VR/AR Designer | Technology expertise, storytelling | Interactive entertainment programs |
| Digital Content Strategist | Content management, audience analysis | Promotional campaign optimization |
| ESG Expert | Sustainability knowledge | Green production studios |
The future of public media promises an explosion of specializations that seemed like science fiction until recently. The "Future Jobs at Public Service Media" report points to a growing demand for immersive experience designers, who will create engaging content in virtual and augmented reality. This means building spaces where viewers not only watch programs but also interact with them – from virtual museums to interactive talk shows.
The Impact of Technology on Creative Jobs (2023–2030)
| Application Area | Current Workforce | Projected Growth (%) by 2030 |
|---|---|---|
| VR/AR Content | 4,500 | 85% |
| Cloud Video Editing | 12,000 | 40% |
| Content Personalization | 6,700 | 50% |
| Metrics Analysis | 8,900 | 70% |
Green Transition and Future Leaders
One of the most interesting aspects of the report is the role of public media in the green transition. Producing content promoting sustainability and implementing eco-friendly practices in production studios is becoming a priority. For example, Norwegian public broadcaster NRK reduced CO2 emissions from its productions by 30% in three years.
Green Transition Initiatives:
- Using renewable energy in TV studios.
- Implementing carbon footprint calculation systems in production processes.
- Promoting educational content on environmental protection in children’s and youth programs.
The report also highlights changes in how media teams are managed. The growing importance of interdisciplinary projects requires a new leadership model. Leaders should not only be decision-makers but also mentors who promote innovation and support teams in adapting to evolving demands.
Example: The BBC in the UK has implemented a team-based management structure, speeding up decisions and improving collaboration between editorial and technology departments.
The full EBU and RAI report "Future Jobs at PSM: Competencies and Professions for the Media of Tomorrow" is available at:
https://www.ebu.ch/research/membersonly/report/future-jobs-at-psm
COMMERCIAL BREAK
New articles in section Media industry
Who really controls the news on the internet? A study from Spain
Krzysztof Fiedorek
Analysis of more than thirteen thousand articles reveals behind-the-scenes mechanisms of spanish digital media. Left-wing portals are responsible for 50.33 percent of texts on lobbying. The energy lobby generates 63.41 percent of publications. Only one daily newspaper evaluates pressure groups positively.
Children and artificial intelligence. The generation of a global experiment is growing
Joanna Sokołowska, UNICEF Polska
A UNICEF analysis based on new data from 10 countries shows that at least 20 million children have already used artificial intelligence (AI). Many of them are ahead of adults, adopting these technologies at a pace more than three times faster.
New generations and the end of traditional news. Reuters Institute report
Krzysztof Fiedorek
Traditional news media are losing touch with the youngest generation of audiences, who grew up in a digital environment. Young people aged 18 to 24 spend time online continuously and expect publishers to take a fresh approach to presenting reality, according to a report by the Reuters Institute.
See articles on a similar topic:
Clickbait Uncovered. How Online Headlines Evolved Over 25 Years
Krzysztof Fiedorek
Researchers from the Max Planck Institute analyzed 40 million headlines from the past 25 years. They are getting longer, more emotional, and negative, with a clear influence of clickbait style. Even reputable media use strategies and tricks to grab attention.
Books, e-books and audiobooks about the media and for journalists [LINK]
AUTOPROMOCJA Reporterzy.info
Thanks to cooperation with the Amazon, we may suggest you wide offer of great reading opportunity. Studies on the history and media market, interviews, reports and photo guides. Ordering and delivering a book now only takes a few moments. We invite you for a good lecture!
Artificial Intelligence in the Media. Reuters Digital News Report 2024
Krzysztof Fiedorek
AI has gained prominence in recent years, and its application in producing, distributing, and presenting news content continues to grow. However, this development is met with mixed feelings by audiences, which has significant consequences for media trust and its future.
Radio Fanatics. Who Listens for One-Third of the Day?
Bartłomiej Dwornik
One in five listeners now spends over 8 hours daily listening to the radio, according to data from the Radio Track study. Since the beginning of the year, the number of these avid listeners has grown by 300,000.
