po polsku
illustration: Bing AIThe Future of Professions: New Realities of the Job Market
In the coming years, public media will undergo dynamic changes in professions and required skills. Digital transformation accelerates the introduction of new roles that seemed unrealistic a decade ago. The report states that about 65% of children starting school today will work in jobs that do not yet exist.
- 9 million new jobs annually will be created worldwide by the green transition, with 12% in the creative sector.
- The labor market has identified 51 key skills, including 25 technological ones, such as Python programming, cloud content management, and augmented reality design.
An example is the role of data analysts, who are essential for creating personalized media content. These analyses also help target advertisements better and reduce promotional campaign costs, already implemented by many public broadcasters.zzz
Future Skills: Technology and Creativity
Digital transformation not only changes jobs but also redefines which skills will be most in demand. The report highlights the need to develop both technical and soft skills. Media professionals must combine creativity with data analysis and modern technology management.
Priority Skills:
- Data Analysis and AI: Leveraging artificial intelligence in newsrooms and analyzing audience data for content personalization.
- Creativity in the Digital World: Designing interactive experiences in VR/AR and storytelling tailored to new platforms.
- Flexibility and Adaptability: Quickly learning new tools and working in agile project teams.
An example of applying these skills is the work of virtual set designers who use XR (Extended Reality) technology to create dynamic visual spaces for TV studios.
New Professions: The Impact of Technology on the Job Market
The report shows that media transformation brings new professional roles. Content algorithm specialists and analysts monitoring AI ethics will become part of everyday newsroom operations. Already, demand for these professions in Europe is growing by about 25% annually.
New Professions in Public Media
| Profession | Required Skills | Example Activities |
|---|---|---|
| AI Specialist | Programming, data analysis | Newsroom automation |
| VR/AR Designer | Technology expertise, storytelling | Interactive entertainment programs |
| Digital Content Strategist | Content management, audience analysis | Promotional campaign optimization |
| ESG Expert | Sustainability knowledge | Green production studios |
The future of public media promises an explosion of specializations that seemed like science fiction until recently. The "Future Jobs at Public Service Media" report points to a growing demand for immersive experience designers, who will create engaging content in virtual and augmented reality. This means building spaces where viewers not only watch programs but also interact with them – from virtual museums to interactive talk shows.
The Impact of Technology on Creative Jobs (2023–2030)
| Application Area | Current Workforce | Projected Growth (%) by 2030 |
|---|---|---|
| VR/AR Content | 4,500 | 85% |
| Cloud Video Editing | 12,000 | 40% |
| Content Personalization | 6,700 | 50% |
| Metrics Analysis | 8,900 | 70% |
Green Transition and Future Leaders
One of the most interesting aspects of the report is the role of public media in the green transition. Producing content promoting sustainability and implementing eco-friendly practices in production studios is becoming a priority. For example, Norwegian public broadcaster NRK reduced CO2 emissions from its productions by 30% in three years.
Green Transition Initiatives:
- Using renewable energy in TV studios.
- Implementing carbon footprint calculation systems in production processes.
- Promoting educational content on environmental protection in children’s and youth programs.
The report also highlights changes in how media teams are managed. The growing importance of interdisciplinary projects requires a new leadership model. Leaders should not only be decision-makers but also mentors who promote innovation and support teams in adapting to evolving demands.
Example: The BBC in the UK has implemented a team-based management structure, speeding up decisions and improving collaboration between editorial and technology departments.
The full EBU and RAI report "Future Jobs at PSM: Competencies and Professions for the Media of Tomorrow" is available at:
https://www.ebu.ch/research/membersonly/report/future-jobs-at-psm
COMMERCIAL BREAK
New articles in section Media industry
Paid journalistic content. Market trends and forecasts by Reuters Institute
Krzysztof Fiedorek
Only 18 percent of internet users pay for online news access, and the rate has not increased for the third year in a row. Norway sets records with 42%, while Greece does not exceed 7%. Globally, nearly one in three subscribers cancels after a year.
Gen Alpha avoids tough topics. What young people are really looking for
Krzysztof Fiedorek
Generation Alpha prefers humor in 46% of cases, while only 12% are interested in news and political topics. Young people and children consciously limit what negatively affects their emotions - according to the report "Gen Alpha Unfiltered" published by GWI.
YouTube redefines viewer engagement. Goodbye to returning viewers
KFi
As many as 30% of internet users now turn to YouTube as their main news source, and 65% consume news in video form. Now the platform is shaking things up. Reach still matters, but engagement is what really counts.
See articles on a similar topic:
COVID-Skeptics in Media. Dentsu Agency Study
BARD
A significant presence of COVID-skepticism, which downplays the pandemic or focuses on conspiracy theories, accounts for approximately 8% of online content related to the coronavirus. The primary sources of knowledge about COVID-19 and the current situation are the internet, social media, television, and increasingly, family and friends.
Blogs in E-commerce. Report by Elephate and Senuto
KrzysztoF
The average number of indexed articles on e-commerce blogs is 565, with each post attracting 347 readers per month. The health industry generates the highest organic traffic per single article. The authors of the "E-commerce Blog Ranking" take a behind-the-scenes look at the commercial blogosphere.
Repression Against Media: Committee to Protect Journalists Report for 2024
Krzysztof Fiedorek
In 2024, at least 361 journalists worldwide were imprisoned, often for exposing the truth. In China, reporters are tracked using advanced facial recognition systems, in Israel, Palestinian journalists are jailed without trial, and in Myanmar, journalist Shin Daewe received a life sentence for... a drone.
Violence in Media and Child Rearing
Małgorzata Więczkowska
The influence of mass media on individuals is now an undisputed fact. There is no place today where this impact on religious, moral, political, social, or educational attitudes cannot be felt.
