Print Advertising in Poland. Analysis by Polskie Badania Czytelnictwa

Findings from PBC`s studies conducted between December 2019 and November 2021, as well as the "Press Readership Survey" prepared by ARC for Axel Springer Polska in May 2020, show that print media is increasingly perceived as a prestigious and elite medium. This contributes to the quality of interactions with advertisements.

• The total number of ad impressions is approximately 370 million,
• affluent individuals account for 28.4 million impressions,
• individuals in managerial positions generate 7.4 million impressions.

Source: PBC

Another key metric is ad engagement. According to PBC, print ads are highly engaging and difficult to overlook.

• 86% of readers notice print advertisements,
• the average visual contact with an ad lasts 8 seconds,
• each reader has an average of 13 ad impressions.

Trust is another factor highlighted by the study, with print advertising scoring high in this regard.

• 77% of readers consider the press a reliable medium,
• 63% find print ad content useful,
• 26% are willing to pay for access to online press content.

PBC`s reports are based on eyetracking studies covering both daily newspapers and magazines. Detailed information on the effectiveness of advertising in the most popular press titles was published in early 2021.

Share the article:

New articles in section Media industry

New generations and the end of traditional news. Reuters Institute report

Krzysztof Fiedorek
Traditional news media are losing touch with the youngest generation of audiences, who grew up in a digital environment. Young people aged 18 to 24 spend time online continuously and expect publishers to take a fresh approach to presenting reality, according to a report by the Reuters Institute.

TVs in Europe, the USA and China. What and how we watch on them

Paweł Sobczak
The Living Room Study shows significant differences in video content consumption across different regions of the world. This is the result of diverse media ecosystems shaped by decades of local broadcasting, channel availability, and strong cultural factors.

Cinema in the era of algorithms and AI

Arkadiusz Murenia
Will artificial intelligence kill the creativity of filmmakers? The most honest answer is: no, AI is unlikely to kill the creativity of filmmakers, but it will very clearly change the place where this creativity manifests itself and, above all, how.

See articles on a similar topic:

Pseudo-democracy and Media - A Few Reflections

Grzegorz D. Stunża
Every four years, citizens are served elections, which are certainly not free. Polls replace part of the electoral process, shaping opinions and voting preferences.

Blogs in E-commerce. Report by Elephate and Senuto

KrzysztoF
The average number of indexed articles on e-commerce blogs is 565, with each post attracting 347 readers per month. The health industry generates the highest organic traffic per single article. The authors of the "E-commerce Blog Ranking" take a behind-the-scenes look at the commercial blogosphere.

Paid journalistic content. Market trends and forecasts by Reuters Institute

Krzysztof Fiedorek
Only 18 percent of internet users pay for online news access, and the rate has not increased for the third year in a row. Norway sets records with 42%, while Greece does not exceed 7%. Globally, nearly one in three subscribers cancels after a year.

Mobile games in Poland. Market value and forecasts

Newseria, KFi
In 2030, the number of mobile game users in Poland may exceed 7.1 million, and market revenue will approach 470 million dollars, according to Statista data. As the number of gamers increases, the market for mobile gaming devices is also expanding.

More in the section: Media industry