menu szukaj
Weekly Online Magazine
ISSN 2544-5839

new articles each monday
zamknij
Work In Media

30.12.2024 Media industry

Poles on the Internet. RegionyNEXERY 2024 Report

KFi

The Internet not only connects people but also changes their daily habits in ways that seemed unattainable just a few years ago. Over 40% of Poles work remotely, and IoT devices are gaining popularity in rural areas. The #RegionyNEXERY 2024 report reveals surprising facts about the digital reality.

Poles on the Internet. #RegionyNEXERY 2024 Reportillustration: Bing AI

Poles spend more and more time on the Internet. A report prepared by Nexera analysts shows that every adult user spends an average of 6 hours a day online. Compared to data from two years ago, this is an increase of 15%. Interestingly, young people aged 16–24 spend as much as 9 hours a day online. This intensity affects lifestyles, from interpersonal relationships to how knowledge is acquired.

Internet users value fast access to information. A full 85% of respondents indicate that the Internet is their primary source of knowledge and entertainment. Most respondents report using the Internet on at least three devices – a smartphone, a laptop, and a smart TV. The report also shows that people from smaller towns spend slightly less time online, often due to technical limitations.

  • 6 hours – average daily Internet usage time.
  • 9 hours – average for youth aged 16–24.
  • 85% see the Internet as the main source of information.

Entertainment as a Priority


Digital entertainment attracts more Poles. The Nexera report indicates that 72% of Internet users regularly use streaming platforms like Netflix, Spotify, or Disney+. A 10% increase compared to last year shows that on-demand content is becoming the standard. Movies and series are the most popular choices, but podcasts and sports broadcasts are also gaining popularity.

A surprising trend is the growing number of online gamers. One in three Poles regularly plays games, most often on smartphones. Arcade and strategy games, as well as e-sports platforms like Twitch, are increasingly popular. Research shows that younger generations often treat gaming as a way to connect with friends.

Type of Entertainment Percentage of Users
Movies and Series 72%
Online Games 33%
Podcasts and Audiobooks 25%


SELF PROMOTION. Visit our YouTube, discover our  #realNUMBERS

E-Commerce: Digital Shopping Revolution


Online shopping is becoming increasingly important, as confirmed by the RegionyNEXERY report. Already 70% of Internet users shop online at least once a month. The most frequently purchased products are clothing, electronics, and groceries. Many people are turning to online grocery shopping thanks to the convenience of on-demand delivery.

International platforms like AliExpress and Amazon are gaining an increasing share of the Polish market. A full 25% of respondents report using these services to find lower prices or hard-to-find goods.

  • 70% of Internet users shop online at least once a month.
  • 40% shop online every week.
  • 25% use international shopping platforms.

Category Percentage of Buyers
Clothing 65%
Electronics 45%
Groceries 30%
Cosmetics 25%


Work and Education Online


The Internet is changing how we work and learn. The Nexera report shows that 55% of Poles use remote work, at least in a hybrid model. Most cases involve the IT, marketing, and education sectors. Remote work is also becoming popular in smaller towns, where new technologies level the playing field for job opportunities.

Digital education is gaining more recognition. A total of 45% of students use educational platforms like Moodle or Teams. Interviews with survey participants show that such tools allow learning to be tailored to individual needs.

  • 55% of workers use the hybrid model.
  • 70% cite flexibility as the main advantage of remote work.
  • 45% of students use digital educational platforms.

advertisement

Increased Use of AI and Digital Public Services


Artificial Intelligence (AI) is becoming increasingly significant in daily life. The RegionyNEXERY report shows that 30% of Poles regularly use AI solutions. These include voice assistants, content personalization apps, and data analysis tools. AI also supports companies in recruitment and marketing processes.

Digital public services have seen significant growth. A total of 60% of respondents use applications like mObywatel or e-prescriptions at least once a month. New features allow for submitting government forms without leaving home. This solution is particularly appreciated by older adults and residents of small towns, where traveling to government offices can be challenging.

  • 30% use voice assistants like Alexa or Google Assistant.
  • 60% regularly use e-prescriptions.
  • 25% submit government forms online.

Technologies of the Future


The "Regiony NEXERY 2024" report also highlights the growing interest of Poles in new technologies. As many as 48% of respondents declare using IoT (Internet of Things) devices in 2024, such as smartwatches, smart home systems, or safety sensors. Compared to the previous year, this is an increase of 9%.

The study was conducted in September 2024 using the CAWI method (Computer Assisted Web Interview) on two survey samples (a total of 2,654 interviews). The full content can be read on https://regionynexery.pl/raport-2024/

Share the article:

dodaj na Facebook prześlij przez Messenger dodaj na Twitter dodaj na LinkedIn

COMMERCIAL BREAK

New articles in section Media industry

Who Reads the Press? Studies on Credibility, Reach, and Effectiveness

Sylwia Markowska
Press for advertising clients is an effective medium for building brand trust, fame, and popularity. According to global studies, it is one of the media with the highest return on advertising. Data collected by Polskie Badania Czytelnictwa (Polish Readership Research) indicates that the press also has exceptionally high ad visibility rates, as reading requires full concentration on content.

Anti-Ukrainian Propaganda in Polish Internet. Demagog and IMM Report

Katarzyna Ozga
In 2024, nearly 327,000 Polish-language posts and comments were published, negatively referring to the Ukrainian community. Among the accounts spreading anti-Ukrainian narratives with the greatest reach on platform X and Facebook was the profile of MEP Grzegorz Braun.

The Deadliest Year for Journalism. 124 Fatalities in 2024

Krzysztof Fiedorek
The year 2024 was the deadliest for media professionals since the Committee to Protect Journalists began tracking these statistics. The tragic figures, published in CPJs latest special report, reached record highs in most monitored categories.


See articles on a similar topic:

Work in the media. We have more recruitment offers at Reporterzy.info [LINK]

AUTOPROMOCJA Reporterzy.info
Thanks to cooperation with the recruitment website Talent.com, the database of recruitment advertisements published in Reporterzy.info has been significantly enriched. We invite you to browse current job offers and internships in the media and advertising industry from the largest Polish cities.

New Technologies in Journalism. PressInstitute Study

BARD
Nearly 39% of journalists use their smartphone or tablet camera to record videos, while over 26% use the built-in camera to take photos that they later publish, according to the "Journalists and New Technologies" study by PressInstitute.

Media in the Balkans and Turkey

Michał Kuźmiński
The Balkans have long been referred to as a “melting pot,” and for good reason. This region is highly diverse and quite unstable. Consequently, the media landscape here is varied as well. In some places, such as democratic Greece, a member of the European Union, the media market is stable and easy to navigate.

Future of Public Media. Who Will Be Data Ethicists and VR Designers?

KFi
How does the future of work in media look? Here are professions that do not yet exist but will soon become essential. The report "Future Jobs at PSM: Competencies and Professions for the Media of Tomorrow," prepared by the European Broadcasting Union (EBU) and Rai Ufficio Studi, outlines key changes awaiting the public media sector in the coming years.

More in the section: Media industry

community

Facebook LinkedIn X Twitter TikTok Instagram Threads Youtube Google News Blue Sky Social RSS

Reporterzy.info - online media studies magazine. The world of communication from the inside. Media, journalism, PR and marketing. Data, reports, analyses, advice. History and market, law, photography, job offers.


Work in media

United States
New York • Washington DC • Los Angeles • Chicago • Houston • Phoenix • Philadelphia United Kingdom
London • Birmingham • Manchester • Liverpool • Glasgow • Edinburgh Canada
Toronto • Ottawa • Montreal • Calgary Australia
Sydney • Melbourne • Brisbane • canberra Ireland, New Zealand, India

advertisement





Reporter shopping

Reporter shopping

Affordable laptops, notebooks and netbooks
Affordable laptops, notebooks and netbooks
for writing
Digital SLR and compact cameras
Digital SLR and compact cameras
for photographers
Books and e-books about media
Books and e-books about media
for reading
Video drones and flying cameras
Video drones and flying cameras
for pilots
Gimbals for stabilizing video
Gimbals for stabilizing video
for those on the move
Software and apps for creative work
Software and apps for creative work
for digital creators
More occasions

advertisement
Read books and e-books

Read books and e-books

Okładka Understanding Media: The Extensions of Man
Understanding Media: The Extensions of Man
Okładka Media Control. The Spectacular Achievements of Propaganda
Media Control. The Spectacular Achievements of Propaganda
Okładka The 40-Day Social Media Fast
The 40-Day Social Media Fast
Okładka Beyond The Feed: A Social Media Success Formula
Beyond The Feed: A Social Media Success Formula
Okładka Trust Me, I`m Lying: Confessions of a Media Manipulator
Trust Me, I`m Lying: Confessions of a Media Manipulator
Okładka Hate, Inc.: Why Today`s Media Makes Us Despise One Another
Hate, Inc.: Why Today`s Media Makes Us Despise One Another
more books and e-books

Reporterzy.info

More about us

Our tools and services

Contact


© Dwornik.pl Bartłomiej Dwornik 2oo1-2o25