po polsku
search
Influencers and social video rule information. Digital News Report 2025
Krzysztof FiedorekSeconds of vertical clips set the future of news. TikTok, YouTube and an army of influencers pull viewers away from TV sets and newspaper pages. Whoever masters this new pulse seizes not only attention but also control of the story.
Artificial intelligence in newsrooms. Three realities of the AI era in media
Krzysztof FiedorekAccording to a report by the European Broadcasting Union, many newsrooms already use AI but still do not fully trust it. Audiences do not want "robotic" news, and the technologies themselves though fast can be costly, unreliable, and surprisingly human in their mistakes.
How do we assess news credibility? Data analysis from 40 countries
Krzysztof FiedorekAre people defenseless against false information? Do they really fall for clickbait and fake news? A meta-analysis of 67 studies involving 200,000 people shows the problem is different than we thought. Instead of excessive gullibility, we are dealing with the opposite.
Greenwashing storms media in Poland. Business feel the impact too
BDwA surge in media coverage reveals a new reality: ESG isn't just a corporate responsibility buzzword anymore - it's a battlefield. According to the Institute of Media Monitoring (IMM), Polish media mentioned "greenwashing" in 619 publications and "eco-hypocrisy" in another 545 in Q1 2025.
Women in media 2025. Editorial power knows no equality
KFiOnly 27% of editors-in-chief in the media are women, even though they make up 40% of journalists. In 9 out of 12 countries studied by the Reuters Institute, women in media are less likely to get promoted. It seems that equality in newsrooms is lagging behind broader society. And the gaps go much further.
User Generated Content. A minefield for journalists and media
Krzysztof FiedorekOver 40% of internet users judge information credibility by likes and views. Only 20% use traditional news channels as a main and first source. A Reuters Institute report highlights the scale and risks of User Generated Content and offers advice on how media can avoid falling into its trap.
How the Media Talk (or Stay Silent) About Climate. Reuters Institute Report
Krzysztof FiedorekAlthough climate change is becoming increasingly noticeable worldwide, the media have failed to maintain growing interest in the topic. The report "Climate Change and News Audiences 2024" shows that audience engagement with climate topics has remained almost unchanged for several years.
The Future of Journalism and Media. Predictions by Reuters Institute
KFi74% of publishers fear a decline in search traffic. Paid subscribers are no longer growing as they used to, and relationships with tech giants are becoming increasingly complex. The report "Journalism, Media, and Technology Trends and Predictions 2025" forecasts what lies ahead for the media world in 2025.
Trust in Public Media in Europe. Report by European Broadcasting Union
Krzysztof FiedorekPublic media in Europe play a significant role in fostering trust and supporting democracy. The EBU 2024 report examines leaders, major challenges, and the impact of media on society. Polish, Hungarian, and Greek media, with results far below the average, face a crucial question: can trust be rebuilt?
Artificial Intelligence in the Media. Reuters Digital News Report 2024
Krzysztof FiedorekAI has gained prominence in recent years, and its application in producing, distributing, and presenting news content continues to grow. However, this development is met with mixed feelings by audiences, which has significant consequences for media trust and its future.
Decline in Trust in Media. Analysis of the Reuters Digital News Report 2024
Krzysztof FiedorekThe “Digital News Report 2024” by the Reuters Institute for the Study of Journalism highlights alarming trends concerning the declining interest in news and decreasing trust in media. These changes are not temporary but have become a long-term trend.
Global Media Under Scrutiny. Reuters Institute Digital News Report 2024
Krzysztof FiedorekThe “Digital News Report 2024,” developed by the Reuters Institute for the Study of Journalism, describes the landscape of digital news media based on data from 47 markets, representing more than half of the world’s population.
Fake News and Disinformation in Poland. Scale, Impact and Future
Bartłomiej DwornikWhere do the sources of disinformation lie, and how large is the scale of this wave? Why are we so susceptible to false information, and what role do traditional media play in this puzzle? Let’s shed some light on these issues and face the question: can the battle against the flood of disinformation still be won?
